Art direction, document layout.
Media Design School in Auckland was looking for a fresh take on their prospectus. I utilized custom shapes from their brand identity to create a dynamic, geometric layout. The most exciting part of this project for me was the die-cut window cover, as it was my first time implementing this technique.
From the client:
Sherece came up with a dynamic design concept that incorporated elements of our previous prospectus whilst simultaneously giving it a new look-and-feel.
In particular, we were delighted with the use of typography, the inclusion of white space (which is useful for when people want to jot down additional notes about our course offerings) and the creative image and graphics solutions that Sherece devised so that we could showcase as much student work as possible without the prospectus appearing overcrowded.
We have received many positive comments about our new collateral from prospective students, their parents, and external stakeholders alike. It certainly stands out from any other tertiary prospectus out there!