Art direction, design.
A vinyl mural in the NAIT Students’ Association office, installed in the fall of 2019. The design highlights their student-focused services and is intentionally monochromatic, to compliment the modern interior design and provide contrast to its wood and other more organic features.
Stickers, embroidered patches, lanyards and more — I’ve designed a variety of physical items that the NAIT Students’ Association uses for promotional purposes and contest prizing.
Illustration, map design.
A commemorative set of seven saddle-stitched books, highlighting interesting architecture, businesses, and things to do in Edmonton, organized by sector. These sets were gifted to attendees of the CIP/APPI national planning conference, and feature 20 line art illustrations of unique architecture in Edmonton.
Our team won two Advertising Club of Edmonton (ACE) awards for this project, Brochure/Print Collateral and Design.
Art direction, document layout.
Media Design School in Auckland was looking for a fresh take on their prospectus. I utilized custom shapes from their brand identity to create a dynamic, geometric layout. The most exciting part of this project for me was the die-cut window cover, as it was my first time implementing this technique.
From the client:
Sherece came up with a dynamic design concept that incorporated elements of our previous prospectus whilst simultaneously giving it a new look-and-feel.
In particular, we were delighted with the use of typography, the inclusion of white space (which is useful for when people want to jot down additional notes about our course offerings) and the creative image and graphics solutions that Sherece devised so that we could showcase as much student work as possible without the prospectus appearing overcrowded.
We have received many positive comments about our new collateral from prospective students, their parents, and external stakeholders alike. It certainly stands out from any other tertiary prospectus out there!
Festival rebrand.
Nest Fest is an annual 2-day event to kick off the school year at NAIT, put on by the NAIT Students’ Association. It sees a diverse range of attendees and offers a variety of activities and entertainment over two days.
The NAITSA events team wanted to refresh all event signage and materials; an owl motif was chosen to fit thematically with their Ooks Life initiative and foster school spirit, as the school’s mascot is an Ook (owl).
Art direction, design.
After moving to a new space across campus, the NAIT’s student newspaper (the Nugget) requested a vinyl installation on their hallway window. They wanted the window to both advertise the Nugget and serve as a wayfinding piece, so students could easily locate the new office.
Art direction, document layout.
Annual report for Enterprise Land Development at the City of Edmonton. I overlaid the letterforms from the ELD logo on photos to create a visually dynamic layout.
